Director of Digital Marketing (Remote)
Lightcast, Russia

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Aug 23, 2022
Last Date
Sep 23, 2022
Location(s)

Job Description


Stop Looking! You've found the Director of Digital Marketing role that you've been looking for!
We are rapidly growing and fiercely dedicated to serving our clients while having fun and celebrating our success. As the Director of Digital Marketing, you’ll be responsible for optimizing the marketing funnel by increasing the rate at which prospects move through it, ensuring we are putting more of the right prospects into the funnel, and working closely with the sales team to ensure bottom of funnel activities are timely, relevant, and effective. Working within our marketing tech in collaboration with the business units (BUs), the DGM will utilize our marketing tech stack to strategize, execute, and report on activities for the BUs that drive bottom line revenue. The director owns SEO at Lightcast which includes identifying benchmarks, setting goals, and subsequently executing, monitoring, and continuously making improvements to our SEO efforts.
At this time ONLY candidates residing in the Pacific Time Zone will be considered.Lightcast is the world’s best labor market data available to professionals in higher education, economic development, workforce investment, talent acquisition, and site selection. Our data, which covers more than 99% of the workforce, is compiled from a wide variety of government sources, job postings, and online profiles and résumés. Our amazing clients use Lightcast data to solve a variety of problems: align programs with regional needs, equip students with career visions, understand regional economic and workforce activity, and find and hire the right talent. We serve clients across the US, the UK, and Australia.Here's What You'll be Doing
  • Strategize, build, execute, and report on paid ABM marketing campaigns utilizing the Demandbase platform
  • Utilize analytics tools within HubSpot, Google Analytics, Search Console, and more to understand how to better execute fully integrated marketing campaigns that support BU goals
  • Work closely with the BU sales teams to understand their ICP and provide recommendations and optimizations for targeting and content
  • Utilize Brightedge SEO platform to benchmark, monitor, and continuously improve our SEO efforts, including providing training and support to content creators on how to implement recommendations
  • Support the GTM efforts for new research report releases with a specific focus on translating research and data-related content into demand for products and services that drive revenue
Here's What You'll Need to Apply
  • Minimum 5 years of experience in Marketing campaign development, management, and evaluation and a proven track record of successfully collaborating with sales and marketing stakeholders to implement effective marketing program.
  • Bachelor’s degree in Marketing or related field, or equivalent years of experience specifically related to Marketing.
Here are Just Some of the Perks our Team Members Enjoy:
  • You'll be a valued member of a supportive and talented team
  • Career Development Opportunities
  • Flexible Work Schedule
  • Competitive pay
  • Health Insurance
  • Dental and Vision Plans
  • 401k with match
  • Generous PTO (we have the entire week between Christmas Eve and New Years off!!)
  • Life Insurance Options

The ideal candidate will share our core values which include:· Partnering with Customers· Operate as a Team· Sustain our Company· Work with GratitudeLightcast is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local laws.
#LI-Remote

Job Specification

Job Rewards and Benefits

Lightcast

Information Technology and Services - Rome, Italy
© Copyright 2004-2024 Mustakbil.com All Right Reserved.